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	<title>Mental Rules for Golf</title>
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	<link>http://mentalrules.com</link>
	<description>Golf Psychology Book and Expert Sports Psychologist</description>
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		<title>Fail Forward like Rory McIlroy, PGA Championship</title>
		<link>http://mentalrules.com/2012/08/fail-forward-like-rory-mcilroy-pga-championship/</link>
		<comments>http://mentalrules.com/2012/08/fail-forward-like-rory-mcilroy-pga-championship/#comments</comments>
		<pubDate>Sun, 19 Aug 2012 23:28:01 +0000</pubDate>
		<dc:creator>Gregg Steinberg</dc:creator>
				<category><![CDATA[Sports Psychology]]></category>
		<category><![CDATA[golf psychology]]></category>
		<category><![CDATA[PGA Championship]]></category>
		<category><![CDATA[Rory McIroy]]></category>
		<category><![CDATA[sports psychology]]></category>

		<guid isPermaLink="false">http://mentalrules.com/?p=44</guid>
		<description><![CDATA[<p>Don’t feel bad about your last mistake or total mishap. Everyone has blundered&#8211;including the new king of golf, Rory McIlroy, winner of last week’s PGA Championship. In fact, his was a monumental meltdown at the 2011 Master’s. He started the final round with a 4-shot lead, but by the time he turned for home on [...]</p><p>The post <a href="http://mentalrules.com/2012/08/fail-forward-like-rory-mcilroy-pga-championship/">Fail Forward like Rory McIlroy, PGA Championship</a> appeared first on <a href="http://mentalrules.com">Mental Rules for Golf</a>.</p>]]></description>
			<content:encoded><![CDATA[<p>Don’t feel bad about your last mistake or total mishap. Everyone has blundered&#8211;including the new king of golf, Rory McIlroy, winner of last week’s PGA Championship. In fact, his was a monumental meltdown at the 2011 Master’s.<br />
	He started the final round with a 4-shot lead, but by the time he turned for home on the final nine, Rory became a complete hacker. He hooked his tee shot on No.10 into the trees, and made a triple bogey, From then on, it just got worse, as he began to hit his shots all over the Augusta National golf course. He shot a 43 on the back nine for a score of 80 for the day, ending in a tie for 15th.<br />
	But anyone who has reached the mountaintop will admit that success comes not from your failures, but from your response to those failures. Rory is now on top of the golfing world because he learned a harsh lesson about the challenges of finishing out a major when in the lead. McIlroy sheepishly stated of his final round collapse, &#8220;I was trying to be too focused, too perfect. I was very insular instead of embracing the situation.&#8221;<br />
	Out of bad comes good-with the right perspective. Anyone following what has happened in golf in the past year knows that his Master’s fiasco was a valuable lesson. In the very next major, Rory dominated the field to win the 2011 U.S. Open, and again blew out the field at this year’s final major, winning by 8 strokes.<br />
	An ancient Buddhist proverb says, “The arrow that hits the bull’s eye is the result of a hundred misses”. Unfortunately, most people are not willing to take a direct hit to their ego and honestly critique their work. They avoid thinking about their failures at all costs.<br />
	The irony is that the more you fear failing, the more mistakes you will make. This fear causes nervousness, which in turn, can diminish performance. However, with some reframing, your fear about failure will diminish and so will your mistakes.<br />
	Here are a few suggestions to flip the switch and fail forward:<br />
Depersonalize Failure<br />
	Erma Bombeck author of humorous books such as The Grass is Always Greener Over the Septic Tank and If Life is a Bowl of Cherries, What Am I Doing in the Pits, was not always a best-selling writer. Erma has stated she failed many, many times with one being a play that never saw the lights on Broadway and another was a sitcom she wrote that lasted as long as doughnuts in her house.<br />
Erma said that one of her keys to defeat failure was to depersonalize it. She always told herself: “You are not a failure. You just failed doing something”.  This viewpoint helped her to overcome life’s many challenges and bounce forward into being one of the all time great comedy writers.</p>
<p>Create a failing forward journal<br />
Mahatma Gandhi was exemplary in his attitude toward seeing failures as a positive experience. Gandhi saw his life as a set of experiments with each experience helping him find his path to self-realization. He reflected upon each failure, learned from it, shared what he learned with others, and then jumped into his next action with even more vigor.<br />
Do the same by creating your own failing forward journal. In this journal, write down five mistakes you made at an important event (for example, a sales closing, negotiation, class presentation). Then, use introspection and examine why you made those mistakes.<br />
Ask yourself important questions such as:<br />
Why were you nervous?<br />
Why did you not perform at your best?<br />
Why did you have those negative thoughts?<br />
Why did the audience throw you off your game?<br />
Were you focusing on being too perfect?</p>
<p>Just as Rory McIlroy was honest with himself to overcome a total meltdown again, you too need to look inward for a true realization about your mishaps. But this is the first step.<br />
To hit your bull’s eye in life, you must take action. As the legendary coach John Wooden once said, “Failure is not failure unless it is failure to change”.</p>
<p>The post <a href="http://mentalrules.com/2012/08/fail-forward-like-rory-mcilroy-pga-championship/">Fail Forward like Rory McIlroy, PGA Championship</a> appeared first on <a href="http://mentalrules.com">Mental Rules for Golf</a>.</p>]]></content:encoded>
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		<title>Brandt Snedeker has a great mental game!</title>
		<link>http://mentalrules.com/2012/07/brandt-snedeker-has-a-great-mental-game/</link>
		<comments>http://mentalrules.com/2012/07/brandt-snedeker-has-a-great-mental-game/#comments</comments>
		<pubDate>Sat, 21 Jul 2012 16:19:10 +0000</pubDate>
		<dc:creator>Gregg Steinberg</dc:creator>
				<category><![CDATA[Sports Psychology]]></category>
		<category><![CDATA[Brandt Snedeker]]></category>
		<category><![CDATA[British Open]]></category>
		<category><![CDATA[golf]]></category>
		<category><![CDATA[golf psychology]]></category>
		<category><![CDATA[PGA tour]]></category>
		<category><![CDATA[sports psychologist]]></category>
		<category><![CDATA[sports psychology]]></category>

		<guid isPermaLink="false">http://mentalrules.com/?p=42</guid>
		<description><![CDATA[<p>Brandt Snedeker is in the lead of the 2012 British Open after two rounds. He once told me that when he misses the green, he sees it as a challenge to get up and down. What a great attitude! We should always see life&#8217;s many obstacles as great and wonderful challenges.</p><p>The post <a href="http://mentalrules.com/2012/07/brandt-snedeker-has-a-great-mental-game/">Brandt Snedeker has a great mental game!</a> appeared first on <a href="http://mentalrules.com">Mental Rules for Golf</a>.</p>]]></description>
			<content:encoded><![CDATA[<p>Brandt Snedeker is in the lead of the 2012 British Open after two rounds. He once told me that when he misses the green, he sees it as a challenge to get up and down. What a great attitude! We should always see life&#8217;s many obstacles as great and wonderful challenges.</p>
<p>The post <a href="http://mentalrules.com/2012/07/brandt-snedeker-has-a-great-mental-game/">Brandt Snedeker has a great mental game!</a> appeared first on <a href="http://mentalrules.com">Mental Rules for Golf</a>.</p>]]></content:encoded>
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		<title>Mental Toughness and the 2012 Olympics</title>
		<link>http://mentalrules.com/2012/07/mental-toughness-and-the-2012-olympics/</link>
		<comments>http://mentalrules.com/2012/07/mental-toughness-and-the-2012-olympics/#comments</comments>
		<pubDate>Tue, 10 Jul 2012 15:58:58 +0000</pubDate>
		<dc:creator>Gregg Steinberg</dc:creator>
				<category><![CDATA[Sports Psychology]]></category>
		<category><![CDATA[golf]]></category>
		<category><![CDATA[London]]></category>
		<category><![CDATA[mental toughness]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[sports psychology]]></category>

		<guid isPermaLink="false">http://mentalrules.com/?p=40</guid>
		<description><![CDATA[<p>Are you interested in the technology behind making an Olympic athlete? Here is an article I contributed to for United Airlines Magazine. It is really interesting! http://www.hemispheresmagazine.com/2012/07/01/let-the-games-begin/4/</p><p>The post <a href="http://mentalrules.com/2012/07/mental-toughness-and-the-2012-olympics/">Mental Toughness and the 2012 Olympics</a> appeared first on <a href="http://mentalrules.com">Mental Rules for Golf</a>.</p>]]></description>
			<content:encoded><![CDATA[<p>Are you interested in the technology behind making an Olympic athlete? Here is an article I contributed to for United Airlines Magazine. It is really interesting!</p>
<p>http://www.hemispheresmagazine.com/2012/07/01/let-the-games-begin/4/</p>
<p>The post <a href="http://mentalrules.com/2012/07/mental-toughness-and-the-2012-olympics/">Mental Toughness and the 2012 Olympics</a> appeared first on <a href="http://mentalrules.com">Mental Rules for Golf</a>.</p>]]></content:encoded>
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		<title>Tiger Woods wins for the third time in 2012</title>
		<link>http://mentalrules.com/2012/07/tiger-woods-wins-for-the-third-time-in-2012/</link>
		<comments>http://mentalrules.com/2012/07/tiger-woods-wins-for-the-third-time-in-2012/#comments</comments>
		<pubDate>Tue, 03 Jul 2012 15:02:48 +0000</pubDate>
		<dc:creator>Gregg Steinberg</dc:creator>
				<category><![CDATA[Sports Psychology]]></category>
		<category><![CDATA[AT&T championship]]></category>
		<category><![CDATA[golf]]></category>
		<category><![CDATA[golf psychology]]></category>
		<category><![CDATA[Ricky Fowler]]></category>
		<category><![CDATA[sports psychology]]></category>
		<category><![CDATA[Tiger Woods]]></category>

		<guid isPermaLink="false">http://mentalrules.com/?p=38</guid>
		<description><![CDATA[<p>Tiger Woods is back. But more importantly, what can we learn from Tiger? Be patient. Trust yourself. Follow a learning mentality and you will be successful. Those are powerful lessons from the greatest player!</p><p>The post <a href="http://mentalrules.com/2012/07/tiger-woods-wins-for-the-third-time-in-2012/">Tiger Woods wins for the third time in 2012</a> appeared first on <a href="http://mentalrules.com">Mental Rules for Golf</a>.</p>]]></description>
			<content:encoded><![CDATA[<p>Tiger Woods is back. But more importantly, what can we learn from Tiger? Be patient. Trust yourself. Follow a learning mentality and you will be successful. Those are powerful lessons from the greatest player!</p>
<p>The post <a href="http://mentalrules.com/2012/07/tiger-woods-wins-for-the-third-time-in-2012/">Tiger Woods wins for the third time in 2012</a> appeared first on <a href="http://mentalrules.com">Mental Rules for Golf</a>.</p>]]></content:encoded>
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		<title>Happy New Year and sport psychology Predictions</title>
		<link>http://mentalrules.com/2012/01/happy-year-sport-psychology-predictions/</link>
		<comments>http://mentalrules.com/2012/01/happy-year-sport-psychology-predictions/#comments</comments>
		<pubDate>Tue, 03 Jan 2012 16:33:50 +0000</pubDate>
		<dc:creator>Gregg Steinberg</dc:creator>
				<category><![CDATA[Sports Psychology]]></category>
		<category><![CDATA[Rory McIlrioy]]></category>
		<category><![CDATA[sports psychology]]></category>
		<category><![CDATA[Tiger Woods]]></category>

		<guid isPermaLink="false">http://mentalrules.com/?p=34</guid>
		<description><![CDATA[<p>As a sports psychologist, I believe we will have some great mental game stories. Will Tiger finally make his comeback official? Will a young gun become a true star and take Tiger&#8217;s Reigns? What do you think will be a 2012 headline?</p><p>The post <a href="http://mentalrules.com/2012/01/happy-year-sport-psychology-predictions/">Happy New Year and sport psychology Predictions</a> appeared first on <a href="http://mentalrules.com">Mental Rules for Golf</a>.</p>]]></description>
			<content:encoded><![CDATA[<p>As a sports psychologist, I believe we will have some great mental game stories. Will Tiger finally make his comeback official? Will a young gun become a true star and take Tiger&#8217;s Reigns?<br />
What do you think will be a 2012 headline?</p>
<p>The post <a href="http://mentalrules.com/2012/01/happy-year-sport-psychology-predictions/">Happy New Year and sport psychology Predictions</a> appeared first on <a href="http://mentalrules.com">Mental Rules for Golf</a>.</p>]]></content:encoded>
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		<title>Rory McIlroy at the British Open</title>
		<link>http://mentalrules.com/2011/07/hello-world-2/</link>
		<comments>http://mentalrules.com/2011/07/hello-world-2/#comments</comments>
		<pubDate>Fri, 15 Jul 2011 08:58:52 +0000</pubDate>
		<dc:creator>Gregg Steinberg</dc:creator>
				<category><![CDATA[Sports Psychology]]></category>

		<guid isPermaLink="false">http://mentalrules.com/?p=1</guid>
		<description><![CDATA[<p>Everyone believe Rory McIlroy will run away with the British Open like he did at the US Open. The problem is that now he has the weight of expectations placed upon his shoulders. With expectations comes much more pressure-with pressure comes tension in the arms which leads to bad swings. When you have expectations placed [...]</p><p>The post <a href="http://mentalrules.com/2011/07/hello-world-2/">Rory McIlroy at the British Open</a> appeared first on <a href="http://mentalrules.com">Mental Rules for Golf</a>.</p>]]></description>
			<content:encoded><![CDATA[<p>Everyone believe Rory McIlroy will run away with the British Open like he did at the US Open.</p>
<p>The problem is that now he has the weight of expectations placed upon  his shoulders. With expectations comes much more pressure-with pressure  comes tension in the arms which leads to bad swings.</p>
<p>When you have expectations placed upon you, the world will change for  you. To help get rid of expectations is to enjoy the journey and stop  thinking about outcome. Expect to have fun and you will do much  better-If Rory works on enjoying the journey now, he will succeed time  and time again.</p>
<p>Dr. Gregg Steinberg is  performance motivational speaker who works  with Merrill Lynch, Bank of America, Pacific Life, and many other  Fortune 500 companies. He is also a sport psychologist who has worked  with many PGA, NFL and other professional athletes Please e-mail him at <a href="mailto:mentalrules24@msn.com">mentalrules24@msn.com</a></p>
<p>The post <a href="http://mentalrules.com/2011/07/hello-world-2/">Rory McIlroy at the British Open</a> appeared first on <a href="http://mentalrules.com">Mental Rules for Golf</a>.</p>]]></content:encoded>
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		<title>Rory McIlroy at the 2011 Masters</title>
		<link>http://mentalrules.com/2011/04/rory-mcilroy-at-masters/</link>
		<comments>http://mentalrules.com/2011/04/rory-mcilroy-at-masters/#comments</comments>
		<pubDate>Wed, 13 Apr 2011 18:25:03 +0000</pubDate>
		<dc:creator>Gregg Steinberg</dc:creator>
				<category><![CDATA[Sports Psychology]]></category>

		<guid isPermaLink="false">http://gator1429.hostgator.com/~birdie12/mentalrules.com/?p=15</guid>
		<description><![CDATA[<p>As a professional speaker this year&#8217;s Masters was a goldmine! Rory McIlroy clearly choked at the Masters 2011. He had the lead and was not ready for all those expectations of winning. This shows us that Talent is not enough, but we also need to be emotionally tough and emotionally prepared for pressure. If Rory prepared [...]</p><p>The post <a href="http://mentalrules.com/2011/04/rory-mcilroy-at-masters/">Rory McIlroy at the 2011 Masters</a> appeared first on <a href="http://mentalrules.com">Mental Rules for Golf</a>.</p>]]></description>
			<content:encoded><![CDATA[<p>As a professional speaker this year&#8217;s Masters was a goldmine! Rory  McIlroy clearly choked at the Masters 2011. He had the lead and was not  ready for all those expectations of winning. This shows us that Talent  is not enough, but we also need to be emotionally tough and  emotionally prepared for pressure. If Rory prepared himself for this  type of pressure, he would have been the Master&#8217;s champion.</p>
<p>If you have any comments about sports psychology , please contact me at 931-206-1328 or e-mail <a href="mailto:mentalrules24@msn.com">mentalrules24@msn.com</a></p>
<p>The post <a href="http://mentalrules.com/2011/04/rory-mcilroy-at-masters/">Rory McIlroy at the 2011 Masters</a> appeared first on <a href="http://mentalrules.com">Mental Rules for Golf</a>.</p>]]></content:encoded>
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		<title>Big Ben and the Steelers fail at Critical Time in Superbowl</title>
		<link>http://mentalrules.com/2011/02/big-ben-steelers-fail-at-critical-time-superbowl/</link>
		<comments>http://mentalrules.com/2011/02/big-ben-steelers-fail-at-critical-time-superbowl/#comments</comments>
		<pubDate>Mon, 07 Feb 2011 18:28:04 +0000</pubDate>
		<dc:creator>Gregg Steinberg</dc:creator>
				<category><![CDATA[Sports Psychology]]></category>

		<guid isPermaLink="false">http://gator1429.hostgator.com/~birdie12/mentalrules.com/?p=19</guid>
		<description><![CDATA[<p>As a motivational speaker, I always state  that the test of a true champion is whether  he can  weather the storm under intense pressure. Big Ben in the last drive of the Super Bowl showed he could not handle the pressure. To be great at Football or business or any venue , you must be [...]</p><p>The post <a href="http://mentalrules.com/2011/02/big-ben-steelers-fail-at-critical-time-superbowl/">Big Ben and the Steelers fail at Critical Time in Superbowl</a> appeared first on <a href="http://mentalrules.com">Mental Rules for Golf</a>.</p>]]></description>
			<content:encoded><![CDATA[<p>As a motivational speaker, I always state  that the test of a true  champion is whether  he can  weather the storm under intense pressure.  Big Ben in the last drive of the Super Bowl showed he could not handle  the pressure.</p>
<p>To be great at Football or business or any venue , you must be able  to be emotionally tough, and handle pressure. The secret is to learn how  to make your prime emotional state your habit so that you will fall  back into that habit when the pressure comes.</p>
<p>Dr.Gregg Steinberg is a sport psychologist to many  professional athletes, motivational speaker, business keynote speaker  and leadership trainer and sales trainer. To see more about mental  toughness strategies and going Full throttle in your sales, business and  life, go to <a href="http://www.drgreggsteinberg.com/"><span style="color: #000000;">www.drgreggsteinberg.com</span></a> and see his new book, Full Throttle : 122 Strategies to supercharge  your energy and performance at work on amazon.com. To see more about his  coaching go to <a href="http://tinyurl.com/yemlfs8"><strong><span style="color: #000000;">http://tinyurl.com/yemlfs8</span></strong></a> and to see his products go to <a href="http://tinyurl.com/yjk5q6x"><span style="color: #000000;">http://tinyurl.com/yjk5q6x</span></a></p>
<p>The post <a href="http://mentalrules.com/2011/02/big-ben-steelers-fail-at-critical-time-superbowl/">Big Ben and the Steelers fail at Critical Time in Superbowl</a> appeared first on <a href="http://mentalrules.com">Mental Rules for Golf</a>.</p>]]></content:encoded>
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		<title>Emotional Control is Essential for Football, Life and Business</title>
		<link>http://mentalrules.com/2010/11/emotional-control-essential-for-football-life-business/</link>
		<comments>http://mentalrules.com/2010/11/emotional-control-essential-for-football-life-business/#comments</comments>
		<pubDate>Tue, 09 Nov 2010 18:30:37 +0000</pubDate>
		<dc:creator>Gregg Steinberg</dc:creator>
				<category><![CDATA[Sports Psychology]]></category>

		<guid isPermaLink="false">http://gator1429.hostgator.com/~birdie12/mentalrules.com/?p=23</guid>
		<description><![CDATA[<p>Texans&#8217; Johnson and Titans Finnegan were ejected from the game and both were fined for their fistfighting on the football field. Yes football is an aggressive game, and yes you need to be pumped up, but if you lose your cool, you will lose your game. Regardless of sport, or situation, you have to have [...]</p><p>The post <a href="http://mentalrules.com/2010/11/emotional-control-essential-for-football-life-business/">Emotional Control is Essential for Football, Life and Business</a> appeared first on <a href="http://mentalrules.com">Mental Rules for Golf</a>.</p>]]></description>
			<content:encoded><![CDATA[<p>Texans&#8217; Johnson and Titans Finnegan were ejected from the game and both were fined for their fistfighting on the football field. Yes football is an aggressive game, and yes you need to be pumped up, but if you lose your cool, you will lose your game.</p>
<p>Regardless of sport, or situation, you  have to have emotional control, especially in the toughest of  situations. Whether you are a police office, fireman or professional  football player, you need to be prepared for such situations. Johnson  and Finnegan do not like each other, and they have had fights in the  past. They both should have been ready for this, and if they were,  neither would have been ejected from the game last Sunday.</p>
<p>Dr.Gregg Steinberg is a  sport psychologist to many professional athletes, motivational speaker,  business keynote speaker and leadership trainer and sales trainer. To  see more about mental toughness strategies and going Full throttle in  your sales, business and life, go to <a href="http://www.drgreggsteinberg.com/"><span style="color: #000000;">www.drgreggsteinberg.com</span></a> and see his new book, Full Throttle : 122 Strategies to supercharge  your energy and performance at work on amazon.com. To see more about his  coaching go to <a href="http://tinyurl.com/yemlfs8"><strong><span style="color: #000000;">http://tinyurl.com/yemlfs8</span></strong></a> and to see his products go to <a href="http://tinyurl.com/yjk5q6x"><span style="color: #000000;">http://tinyurl.com/yjk5q6x</span></a></p>
<p>Regardless if you play football or are a  business person, you need to have a planned response for difficult  situations-Then you will have emotional control.</p>
<p>The post <a href="http://mentalrules.com/2010/11/emotional-control-essential-for-football-life-business/">Emotional Control is Essential for Football, Life and Business</a> appeared first on <a href="http://mentalrules.com">Mental Rules for Golf</a>.</p>]]></content:encoded>
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		<title>Melinda Gates on 60 Minutes-She is a true hero for your motivation</title>
		<link>http://mentalrules.com/2010/10/melinda-gates-on-minutesshe-true-hero-for-your-motivation/</link>
		<comments>http://mentalrules.com/2010/10/melinda-gates-on-minutesshe-true-hero-for-your-motivation/#comments</comments>
		<pubDate>Tue, 05 Oct 2010 18:34:52 +0000</pubDate>
		<dc:creator>Gregg Steinberg</dc:creator>
				<category><![CDATA[Sports Psychology]]></category>

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		<description><![CDATA[<p>As a motivational business speaker, I am always looking for great stories. Here is one: Melinda Gates appeared on 60 Minutes last Sunday. She mentioned that material goods did not make her happy but rather doing good and  giving back is what drives her. The Gates Foundation is planning on giving away billions of dollars [...]</p><p>The post <a href="http://mentalrules.com/2010/10/melinda-gates-on-minutesshe-true-hero-for-your-motivation/">Melinda Gates on 60 Minutes-She is a true hero for your motivation</a> appeared first on <a href="http://mentalrules.com">Mental Rules for Golf</a>.</p>]]></description>
			<content:encoded><![CDATA[<p>As a motivational business speaker, I am always looking for great  stories. Here is one: Melinda Gates appeared on 60 Minutes last Sunday.  She mentioned that material goods did not make her happy but rather  doing good and  giving back is what drives her.</p>
<p>The Gates Foundation is planning on giving away billions of dollars to fighting Malaria and polio around the globe as well help education here at home.</p>
<p>She also said that she plans on not giving her children a lot of  money in their trust because that would ruin their motivation. That is  so true.  Melinda and Bill Gates are hopefully starting  a new  generation of giving as the standard of wealth.</p>
<p>Dr.Gregg Steinberg is a sport psychologist to many  professional athletes, motivational speaker, business keynote speaker  and leadership trainer and sales trainer. To see more about mental  toughness strategies and going Full throttle in your sales, business and  life, go to <a href="http://www.drgreggsteinberg.com/"><span style="color: #000000;">www.drgreggsteinberg.com</span></a> and see his new book, Full Throttle : 122 Strategies to supercharge  your energy and performance at work on amazon.com. To see more about his  coaching go to <a href="http://tinyurl.com/yemlfs8"><strong><span style="color: #000000;">http://tinyurl.com/yemlfs8</span></strong></a> and to see his products go to <a href="http://tinyurl.com/yjk5q6x"><span style="color: #000000;">http://tinyurl.com/yjk5q6x</span></a></p>
<p>The post <a href="http://mentalrules.com/2010/10/melinda-gates-on-minutesshe-true-hero-for-your-motivation/">Melinda Gates on 60 Minutes-She is a true hero for your motivation</a> appeared first on <a href="http://mentalrules.com">Mental Rules for Golf</a>.</p>]]></content:encoded>
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